The last few years a fast food chain in our area passed out invite cards to Easter with Waters Edge Church to every person who visited the restaurant. It was a HUGE way to get the word out about our services. Someone complained and threatened to sue the restaurant. Because of the drama caused by one person the restaurant wasn’t able to pass out our invite cards.

The WEC staff put our heads together and came up with a creative way to spread the word. It’s called Easterrocks.com. On Sunday we, ever so gently, placed cards with instructions on each car in our parking lot. The instructions asked that each person do 3 things.

1. Buy a window chalk marker
2. Write Easterrocks.com on your windshield (we clarified rear windshield just to be safe)
3. Write Easterrocks.com on your Facebook, Twitter, or blog.

We then provided markers for all of our Community Group Facilitators so that Community Groups could mark up cars together. This past Monday my group chalked up our cars during group. It was a lot of fun. Here are some pics…

Now ultimately we believe the best way to get the word out is by personal invitation, but name recognition helps people know the name before they get asked.